His name is HYM because...he is the moment. His eclectic rich aunt vanished mysteriously and left every last cent to him. He spends his days sourcing niche vintage and attending long "business trips." He's mischievous, playful, chic, and he'll never let you go out in a bad outfit. After trying our formula only once, he drafted an acquisition proposal to buy irritated.

We said no.

He's been here ever since.