Mila Maccuish and Lucy Ji co-founders of Irritated skincare Canada laughing

MEET MILA MACCUISH + LUCY JI, CO-FOUNDERS

we're irritated.

Mila battled eczema and dermatitis for over a decade. Lucy's sensitive skin got worse every year. Both of them spent years swapping out products, reading every label, and still reacting to things marketed as sensitive skin safe.
The bar is low, the options are boring, and nothing actually works. irritated exists because skin-safe shouldn't mean settling.
High-performance, clinically proven, and actually fun to shop. You'll never have to choose between safe and good again.
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HYM the Irritated skincare cat mascot lying on hotel bed with legs up wearing snake print boots

MEET HYM, BRAND MASCOT

here's hym.

His name is HYM because...he is the moment. His eclectic rich aunt vanished mysteriously and left every last cent to him. He spends his days sourcing niche vintage and attending long "business trips."

He's mischievous, playful, chic, and he'll never let you go out in a bad outfit. After trying our formula only once, he drafted an acquisition proposal to buy irritated.

We said no. He's been here ever since.

SHOP HYM'S FAVES