ABOUT US

Why We Started Irritated

  • Skincare formulated without common skin-irritating ingredients
  • Solutions made by people with irritated and sensitive skin, for people with irritated skin
  • Created to simplify the search for truly skin-safe options
  • Designed to protect your face and body from daily irritants

Irritated Guiding Principles

  • Radical Transparency: From ingredients to manufacturing, we prioritize honesty
  • Relentless Innovation: High-performance, skin-safe formulas driven by science
  • Playful Experience: Skincare should be fun, juicy, and never a guessing game

Meet Irritated Founders

  • Mila MacCuish battles eczema and realized how scarce the market is for truly “safe” products
  • Lucy Ji struggles with skin sensitivity and discovered how underregulated ingredients are
  • Both Irritated founders saw the need for fun, effective, truly non-irritating products
Irritated skincare logo over brand visuals, bold, barrier-repairing products for dry, and irritated skin.

WE'RE IRRITATED.

Everyday products are full of hidden skin-irritants. Finding skin-safe options is harder than it should be. So, we created our own solutions. Made by us, for us.
We’re Irritated, so your skin doesn’t have to be.
We deliver products free from common skin-irritating ingredients for everything that touches your skin, from beauty to household cleaners.
Irritated skincare textures, barrier-repairing formulas with transparency, innovation, and skin-safe ingredients.

GUIDING PRINCIPLES

Radical Transparency: we prioritize honesty and accountability in everything we do. From formulation and ingredients sourcing to manufacturing and operations.
Relentless Innovation: we commit to offering skin-safe, high-performance solutions without compromise. Driven by science, guided by sensitivity, built to simplify everyday care.
Playful Experience: we dedicate ourselves to taking care of you in every way. Fun, juicy, unexpected ways. We take the guesswork out of shopping, so our sweethearts can focus on play.
Mila MacCuish and Lucy Ji, founders of Irritated, created skin-safe products after battling eczema and harsh product reactions.

MEET THE GALS

Mila MacCuish and Lucy Ji founded Irritated Inc. when their own experiences as consumers showed them “skin-safe” products are limited in selection, boring to shop, and still cause irritated skin.
Mila has battled severe eczema and dermatitis for over a decade, constantly struggling to find products that don’t trigger irritation. She had to swap out every product in her routine, only to realize just how tedious and frustrating it is to find truly skin-safe options.
Lucy’s sensitive skin has worsened over the years, with more products causing irritation than ever before. In search of "skin-safe" products, she realized just how low the bar is for regulated ingredients and how damaging the lack of transparency is to consumers alike.